Social Marketing

Odoo’s Social Marketing application helps content marketers create and schedule posts, manage various social media accounts, analyze content effectiveness, and engage directly with social media followers in one, centralized location.

Social media accounts

In order to create social posts and analyze content with Odoo Social Marketing, social media accounts must be added as a stream on the application’s main dashboard.

Warning

In multi-company environments, if every company doesn’t activate a page at once, it will result in a permission error.

For example, if Company 1 is the only company selected from the main Odoo dashboard, and activates Facebook Page 1 and Facebook Page 2, then those pages will be accesible on the Social Marketing dashboard.

However, if on that same database, the user adds Company 2 from the company drop-down menu in the header, and attempts to add those same streams, it results in a permission error.

Social media streams

To add a social media business account as a stream, navigate to Social Marketing app and select the Add A Stream button located in the upper-left corner. Doing so reveals an Add a Stream pop-up window.

In the Add a Stream pop-up window, choose to Link a new account for a business from any of the following popular social media platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube.

After clicking the desired social media outlet from the Add a Stream pop-up window, Odoo navigates directly to that specific social media outlet’s authorization page, where permission must be granted, in order for Odoo to add that particular social media account as a stream to the Social Marketing application.

Once permission is granted, Odoo navigates back to the Feed on the main Social Marketing dashboard, and a new column, with that account’s posts, is added. Accounts/streams can be added at any time.

Social media page

Another way to quickly link social media accounts to Odoo Social Marketing can be done on the Social Media page. To access the Social Media page, navigate to Social Marketing app ‣ Configuration ‣ Social Media.

On the Social Media page there is a collection of all social media options, each complete with a Link account button: Facebook, Instagram, LinkedIn, Twitter, YouTube, and Push Notifications.

Social accounts page

To see a list of all social accounts and websites linked to the database, go to Social Marketing app ‣ Configuration ‣ Social Accounts. This Social Accounts display the Name, the Handle/Short Name, the Social Media platform, who it was Created by, and the Company to which it is associated.

To edit/modify any of the social accounts on this page, simply select the desired account from the list on this page, and proceed to make any adjustments necessary.

Social streams page

To view a separate page with all the social media streams that have been added to the main Social Marketing dashboard, navigate to Social Marketing app ‣ Configuration ‣ Social Streams.

Here, the social stream information is organized in a list with the Social Media, the Title of the stream, the Type of the stream (e.g. Posts, Keyword, etc.), who it was Created by, and the Company to which it is associated.

To modify any stream’s information, simply click the desired stream from the list, and proceed to make any necessary adjustments.

Visitors

To see a complete overview of all the people who have visited the website(s) connected to the database, navigate to Social Marketing app ‣ Visitors.

Here, Odoo provides a detailed layout of all the visitors’ pertinent information in a default kanban view. If visitors already have contact information in the database, the option to send them an Email and/or an SMS is available.

This same visitor data can also be viewed as a list or a graph. Those view options are located in the upper-right corner of the Visitors page.