Comparison reduces abandoned carts when products look similar but differ on specs.
- Enable eCommerce / Website Sale features for product comparison in Website settings.
- Ensure comparable products share attribute lines (size, material, warranty, capacity).
- Publish clear attribute values on the product page — empty attributes make comparison useless.
- Test on mobile: shoppers should add/remove products from the comparison list easily.
- Measure conversion on high-consideration categories after go-live.
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